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Essay · Apr 18, 2026

The New London Question

A generation of operators, founders and families is rethinking where to put the next ten years. The conversation is not what it sounds like.

Naomi Aharon·Contributing Editor·London → Lisbon · Singapore · Tokyo·12 min read

What looks from the outside like an exodus is, up close, something more interesting: a generation deciding that the geography of their work, their family and their attention is theirs to compose.

It is not a move away. It is a move toward the life they actually want to build.

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